Wp Optimize is a plugin alternative to free cache plugins, and also a strong competitor for paid WordPress performance and cache plugins.
On the free version, Wp Optimize offers unique features that directly improve the Pagespeed such as loading css asynchronously and better Google fonts/Font Awesome loading, alongside so popular as CSS/JS minification, combination and others.
It also offers Mobile-specific cache, Database Optimization, Image Optimization which are features most seen on paid cache/performance plugins, on the free version.
Wp Optimize Premium features
One of the main features of Wp Optimize premium is lazy loading and image compressing, which are very low appealing since there’s a lot of free plugins that offer such features.
Another feature labeled as premium of Wp Optimize that can be done with free plugins is “Preload key requests”, but that could be hard for a newbie, or a non-developer person.
The remaining features of Wp optimize premium are as follow:
- Multisite support
- Advanced optimization options
- Optimize individual tables
- Enhanced logging and reporting
- Multilingual and multi-currency compatible caching
- Geolocation and tax country for WooCommerce stores
- Compatible with tracking queries (utm_*)
- Automatically purge Cloudflare cache
- Power Tweaks
- Premium support
Wp Optimize can be used alongside other plugins such as Flying Scripts and Jetpack Boost to complement the features missing, and improve Core Web Vitals/Pagespeed.
Wp Optimize vs Wp Rocket
Alongside the said differences, one of the main differences between Wp Optimize and Wp Rocket is that due to its open-source nature, Wp Rocket resolves most of the problems and even edge cases from WordPress users through public GitHub, which allows faster problem solutions and plenty of integrations. Wp Rocket also recently launched lots of features missing on Wp Optimize, but that can be solved using complementary plugins.
|Functionality||Wp Rocket||Wp Optimize Premium|
|Delay JS until user-interaction||✔️||(You can complement with Flying Scripts)|
|Critical CSS||✔️||(You can complement with Jetpack Boost)|
Wp Rocket has a page with plenty of integrations, between plugins and major/popular themes. Price-wise Wp Rocket and Wp Optimize have almost the same cost, with Wp Rocket unlimited costing $249 and Wp Optimize at $200.