Google Pagespeed Insights inst a direct factor from raking. It’s meant to be a tool to aid website owners, in seeing what (if anything) they needed to adjust to make their sites to be more mobile-friendly, according to Google.
It is from the early Google update in January 2018, when it announced that their algorithms would begin to consider the ‘page speed’ of sites as a ranking factor.
As of 2022, the Google Pagespeed tool runs on Lighthouse, which is an open-source app that analyzes web apps and web pages, collecting modern performance metrics and insights on developer best practices. Webpagetest is also directly listed as a source for checking your website speed from Google.
With the new Core Web Vitals update, a real ranking factor(alongside with others Page Experience requirements), website owners will need to complement Pagespeed with other tools to measure their Core Web Vitals data.
Core Web Vitals: a new and real ranking factor
The Page Experience update will make Core Web Vitals alongside all other search signals for page experience, a ranking factor.
The other search signals are Mobile-friendly, Safe-browsing, HTTPS, and No intrusive interstitials.
Google recently added to Search Console the Page Experience update which evaluates page experience metrics for individual URLs on your site and will use them as a ranking signal for a URL in Google Search results on mobile devices. Currently, it is evaluated only for mobile browsers.
If you want to improve your WordPress Core Web Vitals, check our article on it: WordPress Core Web Vitals: Test and how to fix CLS and LCP
Top 3 ways to increase Pagespeed to 100
If you want to score on the Pagespeed tool, we can help you and listed the most effective ways to improve your score. Follow the guides below to update your Pagespeed score.
2. Improve image loading with CDN and apply lazyloading(including background images)
LCP (Largest Contentful Paint) is responsible for 25% of Pagespeed scoring. Making sure your images are loading fast and only when needed is also primordial for Pagespeed scoring.
Make sure to have all background images lazyload when necessary. Preload the LCP image on the page only to improve the LCP. Use preloading of responsive images too.
3. Choose a good server
This is a much know way for having good scoring. But if you have a good server, you may not need to upgrade to a CDN service for your website assets, and therefore not increase spending costs.
Those are effective ways for scoring on Pagespeed Insights. Do a test and find out by clicking on “See calculator” to see what you’re missing out on scoring. The “Lighthouse Scoring Calculator” will open and you will show your respective scoring on each category.
Hire a speed optimization expert(or have a web-perf team) to consult and help you implement changes to improve your performance, and then your pagespeed insights score. Web performance is a growing topic and has an immense impact on the web as of today, including as a search engine ranking factor.
Gtmetrix vs Pagespeed (Web Dev Lighthouse): What are the differences
Gtmetrix updated its performance check to include Core Web Vitals CLS and LCP. The main difference between Gtmetrix and Pagespeeed is that Pagespeed offers more insights and field data(if it has enough data) for all three core web vitals, CLS, LCP, and FID. Gtmetrix offers Web Vitals data TBT, which is very similar to FID.
They both use the Lighthouse tool, with different versions, and network/device conditions.
Gtmetrix offers in the free plan all kinds of devices, and locations emulation, great for global website owners. Gtmetrix also offers an incredible and valuable simulation of Adblock, which allows you to test your website for users with the extension.
The following plans are available on Gtmetrix.
- Gtmetrix Basic, 50 tests/week: Free
- Gtmetrix Solo, 175 tests/week, 1 year plan: $128
- Gtmetrix Starter, 200 tests/week, 1 year plan: $255
- Gtmetrix Growth, 500 tests/week, 1 year plan: $510
All the Gtmetrix plans also have monitoring and API features.
Google also updated the Pagespeed interface and now the Core Web Vitals metrics have more prominence than the score.
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