The best & cheaper Wordpress image optimizer plugin

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Imagify, Smush, Shortpixel, and Optimole are plugins to optimize your Wordpress website images, resulting in improved performance and load time. What product is the best choice for your plugin stack?

What should you choose to get the best of and improve your website? We compare the plugin’s features and offer you insights for deciding what the best choice for you is.

Smush vs Imagify vs Optimole vs Shortpixel: Price and feature comparison

All plugins offer support for WEBp format, with Imagify, Smush, and Optimole offering WebP conversion for free. Shortpixel offers 100 free credits/month for optimizations.

As the popularity of the AVIF image format grows, so does the browser support, but Imagify does not support it yet. You can track when it will be added following this GitHub issue. Smush also doesn’t support AVIF, track its development. Optimole offers support for AVIF. Shortpixel also offers support for avif.

Considering the current numbers, 1-year pricing on each product would be as follows:

  • Shortpixel 7k optimization credits/month: $48
  • Imagify unlimited traffic: $100
  • Imagify 500MB max/mo traffic limit: $50
  • Smush 10GB max/mo traffic limit: $60
  • Optimole 25,000 visits/mo limit: $240
Image Optimization✔️(Free & Unlimited) ✔️(Free & Unlimited)✔️(Free 100/mo & Unlim. sites)
Optimize images(size) up to32GB(Auto-Scaled Images)Any size
AVIF support✔️ ✔️


SHortpixel is an image optimization plugin with support for WebP/AVIF versions. You can test a demo of the Shortpixel plugin.


Imagify is a plugin from Wp Media, the creators of the Wp Rocket plugin, a leader in the caching plugin. It had more than 6 million downloads.


Optimole is a plugin that currently offers up to 5,000 Visits/monthly on their free plan with CDN image optimization service. Optimole had more than 1 million downloads.


Smush is a popular image optimization plugin and offers many free features. It had more than 30 million downloads from the Wordpress plugin repository.

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