Smush vs Imagify vs Optimole: What is the best and cheaper?

Updated on February 18, 2023, by

Imagify, Smush, and Optimole are plugins to optimize your WordPress website images, resulting in improved performance and load time. What product is the best choice for your plugin stack?

What should you choose to get the best of and improve your website? We compare the plugin’s features and offer you insights for deciding what the best choice for you is.

Smush vs Imagify vs Optimole: Price and feature comparison

All plugins offer support for WEBp format, with Imagify and Optimole offering WebP conversion for free. Smush offers WebP conversion only on Pro plans.

As the popularity of the AVIF image format grows, so does the browser support, but Imagify does not support it yet. You can track when it will be added following this GitHub issue. Smush also doesn’t support AVIF, track its development here. Optimole also lacks support for AVIF.

Considering the current numbers, 1-year pricing on each product would be as follows:

  • Imagify unlimited traffic: $100
  • Imagify 500MB max/mo traffic limit: $50
  • Smush 10GB max/mo traffic limit: $60
  • Optimole 25,000 visits/mo limit: $240
.WEBp support✔️(Free Conversion) (Pro plans)✔️(Free)
Image Optimization✔️(Free & Unlimited) ✔️(Free & Unlimited)
Optimize images(size) up to32GB(Auto-Scaled Images)
.AVIF support


Imagify is a plugin from Wp Media, the creators of the Wp Rocket plugin, a leader in the caching plugin. It had more than 6 million downloads.


Optimole is a plugin that currently offers up to 5,000 Visits/monthly on their free plan with CDN image optimization service. Optimole had more than 1 million downloads.


Smush is a popular image optimization plugin and offers many free features. It had more than 30 million downloads from the WordPress plugin repository.

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