Smush vs Imagify vs Optimole: What is the best and cheaper?

Updated on March 6, 2022 | By

Imagify, Smush, and Optimole are plugins with the intent of optimizing your WordPress website images resulting in improved performance and load time. What product is the best choice for your plugin stack?

What should you choose to get the best of and improve your website? We compare the plugins features and offer you insights for deciding what is the best choice for you.

Smush vs Imagify vs Optimole: Price and feature comparison

All plugins offer support for WEBp format, with Imagify and Optimole offering WebP conversion for free. Smush offers WebP conversion only on Pro plans.

As the popularity of AVIF grows, so does the browser support, but Imagify does not support it yet. You can track when it will be added following this Github issue. Smush also doesn’t support AVIF, track the development of it here. Optimole also lacks support for AVIF.

Considering the current numbers, 1-year pricing on each product would be as follows:

  • Imagify Unlimited traffic, 1 year plan: $100 USD
  • Imagify 500MB max/mo traffic limit,1 year plan: $50 USD
  • Smush 10GB max/mo traffic limit, 1 year plan: $60 USD
  • Optimole 25,000 visits/mo limit, 1 year plan: $240 USD

Those are approximate figures, each plugin has its own features.

.WEBp support✔️(Free Conversion) (Pro plans)✔️(Free Conversion)
Image Optimization✔️ (Free + Unlimited) ✔️(Free + Unlimited)
Optimize images(size) up to32GB(Auto Scaled Images)
.AVIF support


Imagify is one of the products from Wp Media, the creators of the Wp Rocket plugin. You will be getting the development touch of the leaders from the WordPress community. It had more than 6 million downloads.


Optimole is a plugin that currents offer up to 5,000 Visits/monthly on their free CDN image optimization service. Optimole had more than 1 million downloads.


Smush is a well-known plugin in the image optimization field, offering free features for WordPress users. It had more than 30 million downloads from the WordPress plugin repository.

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